AI Meets Budgets - Wiggle

My Role

I was responsible for research, designing portal pages, and building high-fidelity wireframes.

Target Audience

Redesign

YEAR

2020

Overview

There are hundreds of budget apps today in the market, but all of them share a passive approach in making the user understand how they manage budget. The goal of this app is to proactively communicate to the user about future expenses and smartly manage them. By improving it could - Help people manage their budget smartly. Today X% of millennials have at least 2 defaults in their credit history. Target these individuals to better manage their spending.

Process

After gathering all the requirements, it became clear that Mint was our primary competitor. To create a competitive edge, I conducted a detailed analysis of the Mint app, focusing on critical areas such as:

User Experience (UX): How intuitive and seamless is their interface?
Budgeting Features: What tools and functionality do they offer to help users manage budgets?
Financial Tracking: How effectively do they enable users to monitor spending and stay informed about their financial health?

The insights from this analysis highlighted opportunities for us to differentiate and excel. Our goal was to:

Create a more user-friendly experience that simplifies budgeting.
Develop robust and versatile budgeting features tailored to diverse user needs.
Offer enhanced financial tracking tools that proactively inform users about spending patterns and upcoming expenses.

By identifying where Mint excelled and where it fell short, we could refine our app to address user pain points and deliver a more competitive and innovative product. This process ensured that our app didn’t just match the competition but offered meaningful improvements to stand out in the market.

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Branding + Visual Design

The visual design of the App was created with simplicity and cleanliness in mind so that users would be able to easily navigate. The App's interface is organized and uncluttered, with clear labels and icons. The color scheme is gentle and calming, and the overall design is minimalistic. The goal was to create an App that would be easy and enjoyable to use, and we believe that the visual design accomplishes this. We are confident that users will appreciate the care that went into creating a pleasing and user-friendly interface.

Outcome

We are still in the process of completing this project. I will be updating this case study and sharing the live link as soon as the project is complete. In the meantime, please feel free to check out our other projects. If you have any questions, feel free to reach out to us and we'll be happy to chat.

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AI Meets Budgets - Wiggle

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